Kanye West released his long-awaited album BULLY on March 28, 2026, one day after its originally announced date. The project arrived alongside an official music video for “Father,” which features Travis Scott.
Key facts
- Album: BULLY, Ye’s 12th studio album, 18 tracks
- Released: March 28, 2026 on streaming, a day after its March 27 date, via YZY and Gamma
- Video: “Father” featuring Travis Scott, directed by Bianca Censori
- Chart debut: No. 2 on the Billboard 200 with 152,000 units
Who directed the Father video?
The video was directed by Bianca Censori, as confirmed in the closing credits. The visual opens with a Michael Jackson impersonator and closes with a figure resembling the late Virgil Abloh, West’s longtime collaborator and close friend who died in November 2021.
— ye (@kanyewest) March 28, 2026
Why did BULLY arrive a day late?
BULLY has been one of the most closely watched releases of 2026 following a prolonged and turbulent rollout marked by repeated delays and shifting release windows. On March 27 the album missed its streaming date and premiered only through a YouTube livestream, amid speculation over AI-generated vocals on a leaked version, which Ye denied.
“Father” marked a public reconciliation between Ye and Travis Scott after a turbulent 2025. Scott performed it with Ye at SoFi Stadium on April 3, wearing a shirt that read “UNSANE.”
How did BULLY perform?
Update, October 16, 2026: BULLY debuted at No. 2 on the Billboard 200 with 152,000 equivalent album units and topped the Top R&B/Hip-Hop Albums chart. An expanded BULLY Deluxe followed on June 19, 2026, and “Father” was reportedly entered in Record of the Year, Song of the Year and Best Rap Song for the 2027 Grammys.
Frequently Asked Questions
When did Kanye West release BULLY?
BULLY reached streaming services on March 28, 2026, one day after its announced March 27 date, through YZY and Gamma.
Who directed the Father music video?
Bianca Censori directed the video for Father, as confirmed in its closing credits.
Is Travis Scott on BULLY?
Yes. Travis Scott is featured on Father, the album’s lead single.
How did BULLY debut on the Billboard 200?
BULLY debuted at No. 2 on the Billboard 200 with 152,000 equivalent album units.
Leave a Reply