Kanye West released his long-awaited album BULLY on March 28, one day after its originally announced date. The project arrived alongside an official music video for “Father,” which features Travis Scott.
The video was directed by Bianca Censori, as confirmed in the closing credits. The visual opens with a Michael Jackson impersonator and closes with a figure resembling the late Virgil Abloh, West’s longtime collaborator and close friend who passed away in November 2021.
— ye (@kanyewest) March 28, 2026
BULLY has been one of the most closely watched releases of 2026 following a prolonged and turbulent rollout marked by repeated delays and shifting release windows.
