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Ye’s BULLY Debuts With 50 Million Spotify Streams on Day One

Ye released BULLY, his twelfth studio album and first solo project since Donda 2 (2022), on March 28, 2026, via YZY and Gamma. The 18-track LP features Travis…

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Ye released BULLY, his twelfth studio album and first solo project since Donda 2 (2022), on March 28, 2026, via YZY and Gamma. The 18-track LP features Travis Scott, Don Toliver, CeeLo Green, Peso Pluma, and André Troutman, with additional credits from Ty Dolla Sign and Nine Vicious.

Distributor Gamma reported close to 50 million Spotify streams on the album’s first full day, making it the biggest opening day for a hip-hop release on the platform in 2026 — surpassing J. Cole’s The Fall-Off. Lead single “Father” featuring Travis Scott pulled 4.1 million streams globally on day one. First-week projections from Hits Daily Double sit at 250k–275k album-equivalent units.

The rollout was characteristically turbulent. The album debuted exclusively via a YouTube livestream on March 27 before hitting Spotify and Apple Music the following day with a revised tracklist — Don Toliver and Peso Pluma added to “Circles” and “Last Breath,” and Nine Vicious removed. Physical editions include three exclusive tracks not available on streaming: “Highs and Lows,” “Mission Control,” and “Losing Your Mind.”

Post-release, producer James Blake publicly requested his production credit be removed from the closing track “This One Here,” stating the final version does not reflect his original contribution. Blake, Ye, Don Toliver, and Quentin Miller are all listed as composers on the track.

Ye is set to perform at SoFi Stadium in Los Angeles on April 1 and April 3, with a world tour running through August 2026.

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3 responses to “Ye’s BULLY Debuts With 50 Million Spotify Streams on Day One”

  1. […] The project is distributed through Gamma, the independent music company founded by former Apple Music executive Larry Jackson. North signed to the label in February 2026, joining her father Ye, who had partnered with Gamma for his own album BULLY. […]

  2. […] on the BULLY Deluxe project are still thin. Ye revealed the June 19 date in the YouTube description for the […]

  3. […] The drop continues a fast release pace for Ye in 2026, with the deluxe following the original Bully and a run of live dates. See our coverage of the album’s record streaming start. […]

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